Lozano Repostería Artesanal, a Company of the Lozano Ruíz family, started its activity in the pastry field/sector in 1976. The grandmother Bienvenida, motivated by her enterprising spirit, together with her husband Tomás, started baking madeleines in a little bakery in Elche and gradually became known within the city and the province. In the 80’s they moved to the outskirts of the town and as the demand was rising, the company added new equipment and introducing new production lines in order to make different types of products, including whole wheat and sugar free sweets.

Using the best raw materials to elaborate its products, the customer service provided along with the dedication of its human team are the principles that always defined the enterprise, which mixed its artisan roots with the technology advances required nowadays in the market: proof of that is the ISO standard certificate, that obliges to have a systematic control of all the production processes through the Hazard Analysis and Critical Control Points (HACCP).

Currently, the 2nd and 3rd generation of the family are in charge of Lozano Repostería, that counts on a precious team totally integrated.


Professionals: expand your distribution business. You could deliver our products to your clients, offering them a good opportunity to scale up their assortment.

Shops: complement your offer with a great variety of products, knowing that your clients will be pleased with traditional sweets.

Large surfaces: a wide variety of products and bulk discounts that allow you to offer your clients high quality products at a competitive price.

  • Partida de Altabix P-1 nº72, 03207 – Elche (Alicante)
  • Phone : +34 965 45 59 60
  • email : info@productoslozano.com
ProductosLozano SL has been a beneficiary of the European Regional Development Fundwhose objective is to promote research, technological development andinnovation, and thanks to which it has been carried out the project of 4.3IMPLEMENTATION OF MANAGEMENT SYSTEMS AND METHODOLOGIES to support the creationand consolidation of Innovative Companies. For this, Lozano has had the supportof the InnoCámaras 2019 Program of the Chamber of Commerce of Alicante andProvincial Council of Alicante.